Where It’s At

Where It’s At – Episode 09 asks a simple question with a much bigger answer: Who’s actually building Memphis?
Hosted by J.R. Moore, Alex Rasmussen, and Greg Graber, this episode looks beyond the headlines and comment sections to the people, businesses, teams, and ideas creating real community in Memphis. From lessons learned during the World Cup to the excitement surrounding Tigers football, a growing live music scene, and new concepts breathing life into the city, Episode 09 is all about the difference between talking about Memphis and actually participating in its future.
World Cup Aftermath: What Comes Next?With the World Cup over, the guys look back at the tournament’s biggest moments, surprises, and lasting impact. Did soccer permanently gain ground in America, or was it a six-week phenomenon? More importantly, can Memphis turn that enthusiasm into something lasting through youth participation, local teams, and a stronger soccer community? The conversation leads to a larger point: sports matter most when they give people a reason to come together.
Memphis vs. Europe: Where Do We Build Community?Greg’s time in Europe sparks one of the episode’s deeper conversations: Why do some cities seem designed for human connection while American cities can feel increasingly isolated? From walkability and public squares to neighborhood pubs, cafés, Tiger games, and Grizzlies games, the hosts explore where Memphians actually gather—and whether restaurants, nightlife, sports, and local businesses can create genuine belonging. If you moved to Memphis today knowing nobody, where would you go to find your community?
Builders vs. Critics: Has Negativity Taken Over?The conversation shifts to outrage, rage bait, and a media culture where negativity often earns more attention than optimism. Greg discusses criticism surrounding sports and entertainment, while J.R. highlights Memphis reporter Jessica Benson and her approach to discovering local experiences and celebrating the city she now calls home. Is criticism necessary for progress? Absolutely—but when does criticism stop being constructive and become the easiest thing in the world to do?
Memphis Tigers Football: A New EraThe guys turn their attention to college sports and the excitement surrounding Charles Huff and Memphis Tigers football. With a vocal, no-nonsense head coach setting expectations high, the crew breaks down the upcoming season, players to watch, the atmosphere surrounding Simmons Bank Liberty Stadium, and the bigger question: Can Memphis establish itself as a consistent Top-25 football program?
Memphis Music, Nightlife & Places That Bring Us TogetherFrom Satellite Music Hall and the Graceland Soundstage to The Green Room, Minglewood Hall, Overton Park Shell, and Alex’s latest Country Club update, Memphis’ live entertainment landscape is evolving. Why are midsize venues finding an audience? And can live music, dancing, and uniquely Memphis experiences help bring different generations back together in the same room?
Episode 09 ultimately comes back to one idea: great cities aren't built from the sidelines.
The future of Memphis won’t be determined by the loudest voices in the comment section. It’ll be shaped by the people willing to open businesses, coach teams, create art, support local ideas, build new experiences, and give people a reason to come together.
Every great city is built by people who decide to participate.
🎙️ Where It’s At — honest conversations about Memphis culture, sports, music, business, and the people shaping what comes next.
 
Watch the podcast:
https://youtu.be/XfscUofHA80
 
Do you have an event, a perspective on shaping the city, or a story to share with our audience? Send it to stories@whereitsatmemphis.com

Where It’s At – Episode 08 | Memphis is standing at a crossroads. With the excitement of the World Cup, major private investment, new entertainment ventures, and a changing sports landscape, the city has an opportunity to redefine its future—but only if vision, leadership, and execution come together.
Hosted by J.R. Moore, Alex Rasmussen, and Greg Graber, Episode 08 takes a look at where Memphis has been, where it's headed, and what it will take to capitalize on this moment.
Goodbye to Ja Morant: The End of an Era
The guys open the show by reflecting on the end of the Ja Morant era following his trade to Portland. Rather than debating the move, they celebrate one of the most electrifying players in franchise history—from Rookie of the Year and unforgettable highlight plays to playoff heroics, Memphis swagger, and the heartbreaking off-court issues that ultimately derailed what once looked like a championship window. The discussion ends with one question every Grizzlies fan has to answer: Was Ja Morant the greatest Grizzly ever, the most talented, or the biggest "what if" in Memphis sports history?
World Cup Fever & What Memphis Can Learn
As the World Cup captures the world's attention, the hosts discuss the tournament's biggest surprises, standout players, and why soccer has finally become a mainstream American sport. More importantly, they explore what Memphis can learn from successful host cities and how global events can reshape a city's reputation and economy.
Politics, Leadership & Memphis' Future
From recent elections in New York City to conversations surrounding local leadership in Memphis, the crew examines how policy decisions shape cities over time. They discuss accountability, civic leadership, and why strong leadership matters just as much as strong ideas.
Can Memphis Become a Hockey City?
Alex shares exciting updates on the Mid-South Monarchs and his vision for bringing professional hockey back to Memphis. The conversation expands beyond the rink into creating affordable family entertainment, building community, and developing a long-term destination that can energize the city for years to come.
Country Club: Where the South Comes to Dance
The team provides an update on Country Club, a new entertainment concept designed to become a true Memphis destination. With live music, dancing, VIP experiences, and a vision inspired by—but not copied from—cities like Nashville, the discussion centers on why Memphis should build its own identity instead of chasing someone else's.
Justin's Memphis Minute & A New Look at the Bluff City
Justin highlights upcoming concerts, restaurants, and events happening around town before the conversation turns to Peter Santenello's nationally recognized Memphis documentary. The hosts discuss what the series got right, what it overlooked, and why authentic storytelling matters for a city that too often finds itself defined by headlines instead of its people. From sports and entertainment to leadership and city-building, Episode 08 explores what could be one of the most important chapters in Memphis' future. The opportunities are real—the question is whether the city is ready to seize them.
🎙️ Where It's At is your home for honest conversations about Memphis culture, sports, business, music, and the people shaping the future of the 901.
Watch the podcast: https://youtu.be/_0CCklP-_wg
Do you have an event, a perspective on shaping the city, or a story to share with our audience? Send it to stories@whereitsatmemphis.com

Where It’s At – Episode 07 dives into one of the biggest questions facing Memphis today: Who’s actually in control of the city’s future? Hosted by J.R. Moore, Alex Rasmussen, and Greg Graber, this episode explores the growing tension between local identity and outside influence—from the NBA and state government to national media narratives and public perception.
 
Grizzlies in Nashville: Expansion or Warning Sign?The episode opens with a heated discussion around Adam Silver floating the possibility of NBA games in Nashville. Is this really about “growing the market,” or is it a quiet test run for something bigger? The hosts break down what Nashville’s corporate power and economic growth could mean for Memphis—and whether the Grizzlies could eventually become vulnerable to relocation conversations down the line.
 
Schools, State Control & Leadership VacuumsAlex leads a deeper conversation about state involvement in Memphis schools and the broader issue of local control. The debate isn’t just political—it’s about competence, outcomes, and what happens when leadership gaps invite outside intervention. Are these systems actually being fixed, or is responsibility simply shifting hands?
 
Memphis Narrative vs. Memphis RealityGreg examines how Memphis is portrayed nationally versus what people actually experience. From television shows casually using Memphis as a crime punchline, to social profiling experiments, to conversations about exclusivity and access in sports and entertainment, the hosts unpack how perception layers shape the city’s reputation—often more powerfully than reality itself.
 
Conspiracy Corner: Weather, Tornadoes & DistrustThe guys head into conspiracy territory with discussions around weather modification theories, tornado patterns, and why distrust in institutions fuels modern speculation. The segment becomes less about conspiracies themselves—and more about why people gravitate toward explanations that feel emotionally satisfying in uncertain times.
 
One Night at Minglewood HallThe episode closes with Greg recounting a night at Minglewood Hall that perfectly captures Memphis energy: unpredictable, chaotic, raw, and impossible to replicate anywhere else. It becomes a larger reflection on why some people fall in love with Memphis—and why others can’t wait to leave.
 
At its core, Episode 07 is about power, perception, and identity. Memphis isn’t just battling one issue—it’s navigating thousands of small pressures pulling at what the city is, and what it could become.
🎙️ Where It’s At continues to bring honest conversations about Memphis culture, sports, business, and the forces shaping the future of the 901.
 
Watch the podcast:
https://youtu.be/mH1_oIfSAvo
Do you have an event, a perspective on shaping the city, or a story to share with our audience? Send it to stories@whereitsatmemphis.com

Where It’s At – Episode 06 asks one big question: Is Memphis back?Hosted by J.R. Moore, Alex Rasmussen, and Greg Graber, this episode dives into one of the most pivotal moments the city has faced in years—where crime is dropping, national attention is rising, and Memphis finds itself at the center of conversations that stretch far beyond the 901.
Memphis Safe Task Force: Turnaround or Takeover?The episode opens with a breakdown of the massive federal and local crime initiative reshaping the city. With thousands of arrests, over a thousand guns seized, and crime reportedly down more than 40%, the momentum is undeniable. But the real debate begins: Is this a true turnaround for Memphis—or a federal takeover? The hosts tackle the tough question—what are you willing to trade for safety?
Trump Visits Memphis: Spotlight or Strategy?With President Donald Trump visiting Memphis and highlighting the city’s crime crackdown, Memphis is suddenly back in the national spotlight. The crew discusses whether this attention is meaningful progress—or if the city is being used as a political talking point.
March Madness & Memphis Basketball IdentityAs the NCAA Tournament unfolds, Memphis finds itself on the outside looking in. Greg shares insights from being on the ground at March Madness, while the group confronts a hard truth: Memphis is a basketball city without a true contender right now. From transfer portal chaos to lack of roster continuity, the question becomes—has modern college basketball broken Memphis’ identity?
Is Memphis Back?The episode closes with a high-level debate on the city’s future. On one hand: declining crime, cultural strength, and renewed attention make Memphis feel investable again. On the other: questions remain about sustainability, leadership, and long-term perception. If this momentum continues, what does Memphis look like in three years?
From street-level reality to national headlines, Episode 06 captures a city at a crossroads—full of potential, tension, and possibility.
Watch the podcast:YouTube: https://youtu.be/dA4P34eDA3c
Do you have an event, a perspective on shaping the city, or a story to share with our audience? Send it to stories@whereitsatmemphis.com

Where It’s At – Episode 05 dives deep into the biggest conversations swirling around Memphis sports and culture. Hosted by J.R. Moore, Alex Rasmussen, and Greg Graber, this episode tackles hometown loyalty, controversial players, and the complicated relationships between Memphis and its biggest personalities. From college basketball debates to NBA drama and pop culture headlines, the guys bring strong opinions and real Memphis perspective.
Should Memphis Fire Penny Hardaway?The biggest question in Memphis sports right now: Is Penny Hardaway still the right coach for Memphis basketball? The hosts examine Penny’s legacy as an East High legend, NBA star, and hometown hero—and whether that legacy should factor into the future of the Tigers program. With strong recruiting classes and tournament appearances but no deep March run yet, the debate centers on loyalty versus results. Should Memphis double down on Penny, or consider bringing in a proven tournament coach?
Marcus Smart vs. Memphis FansMarcus Smart's recent podcast appearance stirred up conversation after referring to Memphis fans as “ugly.” Whether it was humor or not, Memphis fans are known to take things personally. The crew discusses the complicated relationship between players and one of the NBA’s most loyal fanbases—and whether comments like that can shift how the city embraces its players.
The Chandler Parsons EraFew chapters in Grizzlies history are as frustrating as the Chandler Parsons contract. Signed to a massive deal with expectations of being a modern scoring wing, injuries limited his impact and left Memphis fans wondering what could have been. The hosts debate whether Parsons was simply a bad signing—or just incredibly unlucky.
Dillon Brooks: Villain or Necessary Edge?Former Grizzlies enforcer Dillon Brooks is back in the headlines—now in Phoenix and facing new controversy after a DUI arrest. Known for trash talk, defensive intensity, and embracing the NBA villain role, Brooks always divided opinion in Memphis. Was he a problem for the team—or exactly the type of tough player the city loves?
Britney Spears & Memphis’ Musical IdentityThe episode closes with a surprising cultural conversation. With Memphis claiming icons like Elvis Presley, Justin Timberlake, and Three 6 Mafia, why is Britney Spears rarely part of the conversation—even though the region’s music ecosystem helped shape her era of pop superstardom?
From heroes to villains and everything in between, Episode 05 explores why Memphis cares so deeply about the personalities tied to its sports and culture—and why those conversations never stay quiet for long.
00:00 - Ep05 Intro04:54 - Will Penny Hardaway Get Another Season?24:58 - Marcus Smart Calls Memphis Fans "Ugly"28:44 - Chandler Parsons Trashing on Memphis33:39 - Dillon 'The Villain' Brooks42:00 - Britney Spears Back In The Headlines
Watch on YouTube:https://youtu.be/dA4P34eDA3c
Do you have an event, a perspective on shaping the city, or a story to share with our audience? Send it to stories@whereitsatmemphis.com

Where It’s At – Episode 04 brings another unfiltered, wide-ranging conversation about Memphis culture, sports, music, and the forces shaping the city’s future. Hosted by J.R. Moore, Alex Rasmussen, and Greg Graber, this episode moves from local headlines to national debates—with strong opinions and a little conspiracy mixed in.
Anthony Edwards’ Memphis Hotel ExperienceThe guys kick things off reacting to Anthony Edwards’ recent Memphis hotel experience and what moments like this say about perception, reputation, and the city’s ongoing narrative battle.
Memphis Updates & The Neural NexusDowntown development is back in focus as they discuss The Neural Nexus and what innovation-driven investment could mean for Memphis’ tech and business ecosystem.
RiverBeat Returns & The Power of Live MusicThe RiverBeat Music Festival is making a comeback, and J.R. brings insight into the live music scene—why it matters, how it shapes culture, and what major festivals mean for Memphis’ identity and economy.
Conspiracy CornerFrom the Moon Landing to other classic theories, the hosts lean into some of their favorite conspiracies—what’s entertaining, what’s questionable, and why these theories continue to grip the public imagination.
Is NIL Killing College Sports?The conversation turns serious with a passionate debate on Name, Image, and Likeness deals and whether the NIL era is fundamentally changing—or damaging—the spirit of college athletics.
Penny Hardaway’s Future at MemphisTo close it out, the guys discuss Penny Hardaway’s future and what stability, leadership, and expectations mean for the Memphis basketball program moving forward.
From downtown development to live music, conspiracies to college athletics, Episode 04 keeps the conversation honest, local, and forward-looking.
00:00 - Ep04 Intro02:17 - Anthony Edward's Memphis Hotel Experience09:46 - Memphis Updates & The Neural Nexus12:12 - The RiverBeat Music Festival & Live Music Discussion29:26 - Conspiracy Theories44:52 - NIL is Killing College Sports55:42 - Penny Hardaway's Future at Memphis
Watch the podcast: YouTube: https://youtu.be/Dwrwlj3dn10
Do you have an event, a perspective on shaping the city, or a story to share with our audience? Send it to stories@whereitsatmemphis.com

Where It’s At is back with another wide-ranging, unfiltered conversation about Memphis, culture, and the moments shaping our city and beyond. Hosted by J.R. Moore, Alex Rasmussen, and Greg Graber, Episode 3 moves from national headlines to hometown pride—with honest takes, sharp debate, and a lot of heart.
Opinions, Offense & Cancel Culture - The episode opens with a discussion around Greg’s recent article that drew criticism from Olympic gold medalist Lindsey Vonn. The hosts unpack the culture of public opinion, social media outrage, and what it means to stand by your words in a world quick to cancel. It’s a thoughtful look at disagreement, accountability, and modern discourse.
Grizzlies Reset? Trading Jaren Jackson Jr. - The conversation shifts to the Memphis Grizzlies and the implications of trading Jaren Jackson Jr. What does it mean to rebuild? When is it time to pivot? The crew debates roster strategy, leadership, and the bigger picture of building a sustainable contender in Memphis.
Super Bowl Spectacle & Alternative Stages - From sports to entertainment, the hosts break down the Super Bowl halftime show featuring Bad Bunny—alongside the TPUSA alternative event—and what these parallel platforms say about culture, influence, and audience fragmentation in America today.
IKEA Exits Memphis - The news of IKEA leaving Memphis sparks a broader conversation about economic development, retail shifts, and what attracts (or drives away) major brands from the city. What does it signal—and what needs to happen next?
Cheer Dad Energy - Alex brings the energy with a proud “Cheer Dad” moment, highlighting Houston Middle's cheer program and their big win in Orlando, Florida. It’s a reminder that Memphis excellence shows up in more places than we often spotlight—and that community pride runs deep.
Remembering Brad Arnold - The episode closes on a heartfelt note, remembering Brad Arnold of 3 Doors Down—his legacy, his Mississippi Delta roots, and the impact of his music on a generation. A tribute to a Southern voice that carried far beyond its origins.
From tough conversations to hometown celebrations, Where It’s At continues to spotlight Memphis with honesty, perspective, and pride. 🎙️🔥
Watch the episode on YouTube at: https://youtu.be/fccoM-TYhuU
Do you have an event, a perspective on shaping the city, or a story to share with our audience? Send it to stories@whereitsatmemphis.com

Where It’s At returns with hosts J.R. Moore, Alex Rasmussen, and Greg Graber diving into the Grizzlies, the Memphis food scene, and some honest self-reflection that comes with loving a city enough to want it to be better.
Ja Morant & the GrizzliesThe episode opens with a candid discussion around the idea of trading Ja Morant. The hosts break down the highs and lows of superstar talent—balancing his undeniable star power and impact on the city against the challenges of inconsistency, controversy, and off-court distractions. It’s a nuanced take on loyalty, leadership, and what Memphis really needs from its franchise cornerstone.
Featured Guest: Chef Kelly EnglishNext, the show welcomes Chef Kelly English, owner of Iris, Second Line, and Finos. Kelly shares his journey to Memphis, why he chose to plant roots here, and how the city shaped him into not just a restaurateur, but a Memphian. The conversation explores the realities of running restaurants—the wins, the setbacks, and the grind—along with his deep passion for giving back to a city he says has given him far more than he ever expected.
Airing of GrievancesThe episode closes with an honest “airing of grievances,” as each host calls out areas where Memphis—and the broader community—can do better. It’s thoughtful, constructive, and rooted in care, not criticism, reflecting the belief that real progress starts with real conversations.
From sports debates to civic pride, Where It’s At continues to shine a positive, honest spotlight on Memphis—where it’s been, where it’s going, and how the people who love it can help shape what’s next. 🎙️🔥
Watch the episode on YouTube at: https://youtu.be/6Mc1yTMJJ8s
Do you have an event, a perspective on shaping the city, or a story to share with our audience? Send it to stories@whereitsatmemphis.com

Where It’s At is a podcast rooted in the heart and soul of Memphis, Tennessee. From the music that moves the world, to the sports that unite the city, to the entrepreneurs and creatives building what’s next—this is where Memphis culture gets the spotlight it deserves.
Hosted by J.R. Moore, Alex Rasmussen, and Greg Graber, Where It’s At brings real conversations, local perspective, and unapologetic pride in the 901. In the debut episode, the hosts share why they came together, what Memphis means to them, and why telling the city’s stories—especially the positive ones—matters now more than ever.
Whether you’re born and raised in Memphis, new to the city, or just curious about what makes it special, this podcast is your front-row seat to where it’s at. 🎙️🔥
Watch the episode on YouTube at: https://youtu.be/H0N4TAJmW7g
Do you have an event, a perspective on shaping the city, or a story to share with our audience? Send it to stories@whereitsatmemphis.com